The Next Global Stage: Challenges and Opportunities in Our Borderless World

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  2. The Next Global Stage: Challenges and Opportunities in Our Borderless World
  3. Book Review of "The Next Global Stage: Challenges and | Hausarbeiten publizieren
  4. The Next Global Stage: Challenges and Opportunities in Our Borderless World

It does not necessarily come easily. New skills are required. The second defining force behind The Global Stage is that, over the last 20 years, I have witnessed some of the pioneers of the global economy first hand. He saw cross-border alliances as a potential savior for the American pharmaceuticals industry and recognized that internationally based strategic alliances would become important, if not vital.

No single company could deal with and service all these markets effectively, no matter how powerful and dominant it might feel. Companies traditionally used a marketing strategy that depended on a sequential penetration of each market, whether it was a region or a country. Once you established yourself and your product in market A, then and only then you moved on to market B.

But Henry Wendt proposed that when you have a good product you have to adopt a sprinkler model, penetrating various markets simultaneously. One way to achieve this is through strategic, cross-border alliances.

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Not only did he opt to go down the merger path, but also, with powerful symbolism, he moved the company's corporate headquarters from Pittsburgh to London. Henry Wendt had foresight and vision. His notion of cross border alliances was truly innovative. In those days, such alliances and mergers were difficult since each large company was embedded in its domestic markets. These companies were also under the thumb of their respective domestic governments, with which they were closely linked and with which they closely identified. It is very difficult to abandon your home turf. Witness the more recent outcry about outsourcing.

For one thing, there may be government resistance as we have seen in merger talks across Germany and France. There are also media commentators, like mammoths or dinosaurs stuck in a freezing swamp, who describe such moves as unpatriotic and unprincipled. They tend to report on one or other side "winning" in any merger — witness Daimler Chrysler.

In a world where borders were weakening, cross-border alliances were the only way for a company to survive and prosper. In the pharmaceuticals world, drugs were becoming more standardized. The important and potentially profitable compounds and formulas became less distinct.

New regulations piled on both costs and delays. A company could build up the best-equipped laboratories, staffed with the optimal mixture of experience and youthful brilliance. This never guaranteed success. There was still an element of chance whether the right leads would be pursued and the breakthroughs realized. This is the problem with industries like pharmaceuticals where high fixed costs demand size to justify them.

That is why you need to seek strategic alliances and, sometimes, to go one step further to total cross-border mergers. In the mids, examples were few and far between. Size and capitalization did play a part. It could afford to miss the target more often and still remain profitable. Cross border alliances allowed more companies to do this.

It was only possible, though, once they saw beyond their home markets.

The Next Global Stage: Challenges and Opportunities in Our Borderless World

Today, the concept of cross border alliances is no longer a novelty. Henry's path breaking role deserves recognition. Another early pioneer of the global economy was Walter Wriston, former chairman of Citibank. He saw globalization as an imperative, not because of management or business theories, but because of technological breakthroughs. He prophesized that competition between banks would no longer be based on banking services, but on acquiring better technology. Effectively, the company able to make decisions quicker, often in the fraction of a nanosecond, would be the winner.

Walter Wriston understood the future shape of banking — and of the global economy.

Book Review of "The Next Global Stage: Challenges and | Hausarbeiten publizieren

It was to be based in a world without borders; it would float around decisions made in a split second, maybe sometimes by non-humans. Technology was to be the key to success in banking, and so the person at the helm of Citibank had to be technology savvy. But his vision left him in a minority. Twenty years ago, most top bankers were traditionalists. They saw relationships of trust and confidentiality forged among business and governmental hierarchies as the key to success, rather than technology. Technology was all very well, but it was for whiz kids, not bankers.

John Reid, Wriston's handpicked successor as head of Citibank in , was not a product of the traditional east-coast banking establishment. Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage.


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A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. Legendary business strategist Kenichi Ohmaewho in The Borderless World , published in , predicted the rise and success of globalization, coining the very wordsynthesizes today's emerging trends into the first coherent view of tomorrow's global economyand its implications for politics, business, and personal success.

Ohmae explores the dynamics of the new "region state," tomorrow's most potent economic institution, and demonstrates how China is rapidly becoming the exemplar of this new economic paradigm. The Next Global Stage offers a practical blueprint for businesses, governments, and individuals who intend to thrive in this new environment. Ohmae concludes with a detailed look at strategy in an era where it's tougher to define competitors, companies, and customers than ever before. As important as Huntington's The Clash of Civilizations , as fascinating as Friedman's The Lexus and the Olive Tree , this book doesn't just explain what's already happened: It offers a roadmap for action in the world that's beginning to emerge.

New economics for a borderless world Why Keynes' and Milton Friedman's economics are history and what might replace them Leveraging today's most powerful platforms for growth From Windows to English to your global brand Technology: driving business deathand rebirth Anticipating technological obsolescenceand jumping ahead of it Government in the post-national era What government can do when nation-states don't matter Leadership and strategy on the global stage Honing your global vision and global leadership skills.

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Recensioner i media. Bloggat om The Next Global Stage. The Plot. The World Tour. The Curtain Rises. The World as a Stage. A Speedy Global Tour. Meanwhile in Ireland. Finland: In from the Cold. What Is the Global Economy? Measured in Multiples. Opening Night.

The Next Global Stage: Challenges and Opportunities in Our Borderless World

The World AG. Leading the Dinosaur. Ohmae currently manages a number of companies that he founded, including Business Breakthrough a distance learning platform for management education , EveryD. Emphasis should be placed on the fact that Martin Litkowski and Tim Galligan were the marketing manager and international marketing managers respectively Kenichi Ohmae Part one encapsulates the stage and has three chapters notably: the world tour; opening night; and the end of economics covering chapters 1, 2 and 3 correspondingly. Part two comprises stage directions and includes four chapters namely: playmakers, platforms for progress, out and about as well as breaking the chains covering chapters 4, 5,6and 7 respectively.

Part three encompasses the script and is also made up of four chapters. That is chapters 8, 9, 10 and 11; and envelops reinventing government, the futures market, the next stage and postscript in that order. The quality of paper used in printing was fabulous and there is considerable good font size with that enhances legibility; with the book's binding being hard cover, durability is assured. It also has accurate index.